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| 6 Reasons Why 'Office Christmas Party' Lost the Top Spot to 'Moana' Posted:
Some pundits expected "Office Christmas Party" to open in the top spot, given its star-studded cast and the lack of comedy competition. With no other new wide releases, its only rival was Disney's "Moana," champ for the past two weeks. Both movies were expected to run neck-and-neck, with around $18 to $20 million apiece. In the end, though, "Moana" had stronger legs, losing just 33 percent of last weekend's business and finishing first with an estimated $18.8 million. "Office" settled for second with an estimated $17.5 million. As this column predicted last weekend, no one was going to beat "Moana" until "Rogue One: A Star Wars Story" opens Dec. 16. Even bigger news came at the specialty box office. So here's why "Christmas Party" proved no match for Disney's newest heroine. 1. Execution 2. It's Not a Good Time for R-rated Comedies Right Now True, "Sisters" did well at this time a year ago, even though it was released on the same day as "Star Wars: The Force Awakens," and Paramount was smart this year to give "Office" an extra week before the "Star Wars" onslaught. Still, Christmas and raunchy comedy don't mix, at least not this year. The only comedy that's done well this season is modest hit "Almost Christmas," which is rated PG-13. 3. Theater Count 4. Competition for Adult Eyeballs Not only were there the wide-release dramas that have been holding up fairly well -- "Arrival," "Allied," and "Hacksaw Ridge" -- but there were also three grown-up indie movies, all Oscar hopefuls riding a wave of buzz, that moved into wider release: "Nocturnal Animals," "Manchester by the Sea," and "Miss Sloane." Together, the three films added nearly 2,000 screens to their theater counts and $8.3 million to their collective earnings. Not huge numbers, maybe, but enough to make a difference if "Office" didn't have them to compete against. 5. Star Wars' Jyn Erso Fans may have held off going to the movies at all this weekend in order to save their ticket dollars for December's event movie, much as they did in late October before the November 4 debut of Marvel's "Doctor Strange." 6. Weak Weekend Before the Holiday Rush Whether it was holiday shopping, football, cold weather, or holding onto that ticket money until the Force pries it loose, it seems everyone had better things to do than go to the movies this weekend. This posting includes an audio/video/photo media file: Download Now |
| Box Office: 'Moana' Stays on Top for Third Weekend in a Row Posted:
LOS ANGELES, Dec 11 (Variety.com) - Disney's "Moana" topped a sleepy weekend at the multiplexes, earning $18.8 million to lead the domestic box office. It was the third straight victory for the animated adventure, which has made $145 million stateside since opening over Thanksgiving. "Moana" was followed closely behind by newcomer "Office Christmas Party." The raunchy comedy picked up $17.5 million from 3,210 locations, a solid result given its modest $45 million budget. It's a ho-hum time for ticket sales. The movie business continues to be in a holding pattern, eagerly awaiting the arrival of "Rogue One: A Star Wars Story" next week. That film is expected to score the second biggest December opening in history, earning more than $130 million in North America during its initial weekend. Paramount expects "Office Christmas Party" will mirror "Sisters," another R-rated comedy that premiered during the holiday season last year, ultimately doing more than six times its opening weekend number to end its run with $87 million. The hope is that "Office Christmas Party" can show similar endurance, becoming the de facto choice for college age moviegoers and men and women in their twenties. "The date is built for legs," said Megan Colligan, Parmount's worldwide marketing and distribution chief. "Our audience is definitely the party audience and they're partying a little bit, but they'll find the movie over time." DreamWorks and Reliance backed the film about a group of workers who organize a huge holiday bash in order to keep their branch from closing. Paramount is distributing the film. It boasts an ensemble cast that includes Jennifer Aniston, Jason Bateman, Kate McKinnon, Courtney B. Vance, and T.J. Miller (who made headlines this weekend following an altercation with an Uber driver). Lionsgate's "La La Land" hit the right notes in limited release. The critically acclaimed musical racked up $855,000 in only five theaters in New York and Los Angeles. That's the year's best per-screen average with $171,000, and the second best of all time for a specialty film, behind only "The Grand Budapest Hotel" ($202,792). "La La Land" is expected to be one of the year's major Oscar contenders. "It's such a great film," said David Spitz, Lionsgate's distribution chief. "Audiences love it and the critical response has been fantastic." "Fantastic Beasts and Where to Find Them" took third place, earning $10.8 million. Its domestic total stands just under $200 million; a milestone the "Harry Potter" spin-off should cross on Monday. Paramount's "Arrival" came in fourth with $5.6 million, pushing the science-fiction thriller's gross to $81.5 million. Marvel's "Doctor Strange," rounded out the top five, nabbing $4.6 million to push its stateside haul to $222.4 million. Several Oscar hopefuls widened their reach this weekend. Focus Features' "Nocturnal Animals" moved from 127 venues to 1,262 theaters, earning $3.2 million. The trippy Tom Ford thriller has made $6.2 million since opening in November. Amazon's "Manchester by the Sea" is chugging along nicely. The acclaimed drama about a grieving janitor (Casey Affleck) more than doubled its screen count to 367 theaters, making $3.2 million in the process. The film has earned $8.3 million since opening last month and will be on roughly 1,200 screens beginning next weekend. In its second weekend, Fox Searchlight's "Jackie" moved from five to 21 theaters, grossing nearly $500,000, and pushing its total to $860,000 after ten days of release. Those films seem to be finding their audience. Not every awards hopeful was as lucky. EuropaCorp's "Miss Sloane" struggled in expansion. The political thriller about a lobbyist taking on the gun industry earned $1.9 million after moving from four theaters to 1,648 locations. Overall ticket sales were up nearly 10%. The box office benefitted from weak comparisons, however. The year-ago period saw the release of "In the Heart of the Sea," a costly whaling drama that bombed when it opened to just over $11 million. "It was pretty much business as usual this weekend," said Paul Dergarabedian, senior media analyst with ComScore. That won't last. Next weekend, "Rogue One" is poised to shake things up. This posting includes an audio/video/photo media file: Download Now |
This weekend, there was actually some suspense in the race to the top of the box office chart.
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By most accounts, "Moana" is simply a better movie. It has a 96 percent "Fresh" rating at Rotten Tomatoes, compared to a 43 percent for "Office." And audiences agree, based on CinemaScore grades of A for "Moana" and a weak B for "Office." Right now, there's not another movie in wide release that critics and audiences like as much as "Moana."
Even though "Rogue One" doesn't open until this coming weekend, its rebel heroine may have already struck a blow.
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